For thousands of years, mankind has been using perfume bottles to hold scents. Although it is true that people buy perfumes mostly for scent, the design and look of the bottle can make actually them collectible items.
An attractive perfume bottle speaks out luxury and good packaging can add a lot of value to the perfume. In high-end sectors, aesthetics also seems to increase the sales. So, a well-designed perfume bottle allows luxury perfume manufacturers to gain more profits and establish a strong foothold in the market.
Composition of a Perfume Bottle
The shape of the perfume bottle largely depends on the target audience. If a bottle has a feminine shape, it is generally for females. If the shape is generic, then it is either unisex or for males. Luxury perfume bottles would often resemble designs of precious stones and real jewels, thus evoking elegance and beauty.
These days, due to the availability of cheap labour and materials like lightweight plastics and colour-coated glass, perfumers can experiment with bottle design. You will find plastic, metal, glass, and wooden vessels holding all kinds of scents. It is not uncommon to find perfume bottles these days with bold and complex features.
The image of the bottle also depends on the type of fragrance. For example, if a perfume has a jasmine smell, then it is a great idea do add jasmine flowers to the design and colour of the bottle. If it contains essential oils, it should have a corresponding colour, ranging from light to golden. Some perfume bottles, especially those containing grapefruit oil, have intense shades. Perfumes containing root and wood extracts are mostly green or deep brown.
The Importance of Packaging in The Area of Perfume Business
Today, the perfume industry makes thousands of launches every year, which makes packaging quite important. When competing with brands with insane marketing campaigns and huge budgets, it is tough for a new perfume brand to stand out. Although many people will tell you it’s all about what’s inside the bottle, the appearances matter a lot. The first impression you make on a customer is extremely vital. No one would even want to try your perfume if it does not have an attractive bottle.
The first impressions are mostly visual when it comes to beauty products and perfumes, so packaging plays a huge role in it. It could be the other way round as well. The assistant at the perfume shop counter gives you a smelling strip and you immediately like the fragrance. Then they show you the bottle and it looks flimsy with a quickly-applied label on it. It is only natural to feel disappointed in such a situation.
When it comes to luxury products like perfumes, customers have certain expectations. The quality of packaging and the design of the bottle are vital because they make the consumers feel confident about their purchase. Most mass-market consumers are not scent connoisseurs and they mostly rely on branding and packaging to feel like they have got some value from the purchase.
How Does Packaging Complement the Brand?
Packaging helps perfume companies get their image right so that they can portray the brand correctly. The brand’s first contact with a customer happens through packaging, so it needs to portray a good image of the brand in order to influence the customer’s purchasing behaviour.
Lots of people look at the packaging as a sign of good quality and they often expect an attractive package to contain a good product. Brands must pay attention to the packaging, as perfume bottles are often kept on display in a cabinet, behind a bar, or on a dressing table.
Every brand wants their customer to be intrigued by the attractive packaging and try out the product after taking the first look at it. Good packaging makes the customer desire the product. It also encourages them to purchase the product again in the near future.
Things to Consider When Choosing a Perfume Bottle
No Plastic Containers
Overusing plastic has led to environmental problems, but there are many other reasons why you should avoid plastic perfume containers. Some perfumes have concentrated extracts that can eat through plastic. Additionally, the adsorbent quality of plastic is less than glass, so the texture and the scent of the perfume does not go even after washing.
High-Quality Glass
There are countless glass manufacturers throughout the world and the quality of glass has quite a wide range. While choosing a perfume bottle, make sure you check the inside and outside surface. Check for imperfections and cracks. The weight-size ratio should also be checked. A compact bottle that feels dense in your hands should be reliable.
Airtight Seal Cover
As a general rule, perfumes should not be exposed to air. Otherwise, they may get contaminated, which can lead to oxidization. Thus, you should always make sure the perfume bottles have airtight caps. If the bottle cap is of poor quality, the contents might drip and get wasted. You should try and contain the urge to take a whiff by popping the cap too often. This will minimize the perfume’s exposure to air.
Why Huayi’s Glass Perfume Bottles are Preferable
We, at Zhangjiagang Huayi Imp and Exp Co., Ltd. have been manufacturing and designing glass bottles since 2007. We use 100% recyclable glass to manufacture our bottles, creating customized designs for the customer. We have thousands of new perfume bottle samples in our organization and new models arrive every week.
We design the bottle sprayer in such a way that the perfume does not become volatile. The sprayer blocks the air and prevents the perfume inside the bottle from getting contaminated. We manufacture the bottle caps using reliable materials like Zamac, wood, Surlyn, acrylic, K-resin, aluminium, etc. Furthermore, we can do bottle processing work like hot stamping, silkscreen printing, polishing, frosting, UV coating, and painting.
Conclusion
So, now you know about the factors to consider while choosing a perfume bottle and the importance of packaging in the perfume industry. If you need high-quality perfume bottles of any shape, size, colour, and design, you can get in touch with Huayi.